In his early days in the league, he would send every dime he earned back home, to make sure they wanted for nothing. Underneath Giannis’s “GA” logo are the words, “I am my father’s legacy.” It should be no surprise that Antetokounmpo looks to honor his family, at every turn. There is also an ode to his lineage on the insole.

As they were in the first model, his brothers’ and parents’ names, are listed on the shoe. The shoe was birthed from a collaborative by not only the Nike design team and Giannis, but his brothers were also involved in the process as well. The design tells the story of his journey through basketball, and pays homage to his family and heritage. The sneaker isn’t only uniquely Giannis from a construction standpoint. The conversation about the specifics of the shoe, sounded like it should have taken place in a NASA testing lab, and not a Nike boardroom. They broke down everything, from where Giannis puts the most pressure on his foot doing the euro step, to where they should put the air bubble to help him get more burst on his first step.

The team certainly left no stones unturned, in regards to the performative aspect of the sneaker.

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